Today, Thursday 28th January is International Data Privacy day. Historically, this has caught little attention but I hope and believe that its significance and profile might grow in the future. For the last two decades, online media has focused on the development of ever more intrusive and detailed online user profiling. Its purpose was both to ensnare users in a dopamine-craving bubble and then empower advertisers to exploit the resultant glued audience with micro-targeted messages precisely optimised to convert.…